The moral dilemma for me of online vs. Bricks and Mortar is huge.

It is not, for me, a settled matter. But you make great points in support of online - both in your piece and comment answers.

My only wish is that “ government” level the playing field regarding taxation and especially rates and taxes. And that bricks and mortar retailers don’t capitulate and become ‘we can’t compete against that’ advocates and do less