It is not only authors who are dealing with this phenomenon. Actors have to go on lengthy promotional tours as part of there contract pricing for movies, television and even Broadway type plays;

TikTok stars are expected to do ‘meet & greets’;

Chefs, clothing designers, singers, sports personalities - Formula 1 drivers have a gruelling media schedule that most people do not consider when accessing ‘what do they do for a living, besides drive fast’

Being famous is as much about your craft as it is about contact. Touching your fans.

I’m not sure it’s a negative thing.