Interesting piece. It does hark back to an older marketing model, "washed" with Matt's area of expertise and interest. Which is the psychology of marketing.

And he "markets" himself well. I do love pieces like this and you write them particularly well. You'd have made a great teacher/lecturer Malky. although I think your previous work has helped shape that.

Here's an interesting thought - taking retired people and creating a university forum to lecture on the application of various models in the real world

loved this