I think what is actually happening is that people are consuming a more global basket, not just local, due to social media and cheap travel.

France has a much larger footprint in countries that previously didn’t stock French products.

And vice versa … and Lidl and most supermarkets make a point of ‘buying local’, and watchdogs do check the statements authenticity,

I quite enjoy that I can buy Lays crisps, or McVite’s biscuits in my local Italian supermarket. Alongside Sicilian lemons and Garda Lake Olive oil,